Spirit Day honors the teenagers who had taken their own lives in recent weeks. But just as importantly, it's also a way to show the hundreds of thousands of LGBT youth who face the same pressures and bullying, that there is a vast community of people who support them.
Purple symbolizes 'spirit' on the rainbow flag, a symbol for LGBT Pride that was created by Gilbert Baker in 1978.
As one of the event's Facebook pages says: "This event is not a seminar nor is it a rally. There is NO meeting place. All you have to do is wear purple."
Wearing purple on October 20 is a simple way to show the world that you stand by these courageous young people and a simple way to stand UP to the bullies. Remember those lives we've tragically lost, and show your solidarity with those who are still fighting. 'Go Purple' today!